Data that makes sense.
And campaigns that pay off.
I connect data and performance marketing. I'll set up your measurement, build your reporting and launch campaigns that actually pull their weight.
years in data and performance marketing
projects from e-commerce to lead gen to local business
decisions backed by data
How I can help
Performance campaigns
Google Ads, Meta Ads, Sklik and other ad platforms, run by the data.
Reports & dashboards
Overviews and dashboards that read themselves. Open, see, decide - no spreadsheets three screens wide.
Measurement & tracking
GA4 and GTM set up so your numbers finally add up - and you can trust them.
Consulting & strategy
Not sure where to start or where to go next? We'll go through the numbers and your business goals together, find what's worth tackling first and turn it into a clear plan.
What I work with
My daily bread.
Online advertising
Google Ads
Meta Ads
Sklik
Microsoft Ads
LinkedIn Ads
Mergado
Merchant Center
Dotidot
Heureka Ads
Zboží.czData & BI
BigQuery
Data Studio
Power BI
Tableau
Google Cloud
Keboola
SnowflakeAI tools
ChatGPT
Claude
GeminiWeb measurement & analytics
Search Console
Google Analytics
Google Tag Manager
Hotjar
ClaritySince 2015 I've been digging under the hood of data - and translating it into plain language.
I've been through the agency world and my own projects. I love the moment when a clear „aha, that's the way“ pops out of the chaos of numbers. I work directly, clearly and without the fluff - I'll tell you straight what's worth it and what's wasted budget.
Got a project? Get in touch.
I usually reply within one business day. I like a concrete brief, but feel free to write even „I don't know where to start“.