Data you can act on.
Campaigns that pay off.
I bring data and performance marketing together. I'll get your data in order, build your reporting, and launch campaigns that take off.
in data and performance marketing, in agencies and in-house teams
from e-commerce through lead gen to local business
covering all your performance marketing and data, from campaigns to reporting
How I can help
I understand both ads and data. I run campaigns on numbers, not gut feel, and automate what can be automated. Why it helps to have both in one person →
Performance campaigns
Google Ads, Meta Ads, Sklik and other ad platforms, run by the data.
Reports & dashboards
Overviews and dashboards that read themselves. Open, see, decide - no three-screen spreadsheets.
AI & automation
I automate what slows you down - data pulls, reporting, the repetitive stuff. And I bring AI in where it genuinely saves time.
Consulting & strategy
Not sure where to start or where to go next? We'll go through the numbers and business goals together, find what's worth tackling first, and turn it into a clear plan.
What I work with
My bread and butter.
Online advertising
Google Ads
Meta Ads
Sklik
Microsoft Ads
LinkedIn Ads
ChatGPT Ads
Mergado
Merchant Center
Dotidot
Heureka Ads
Zboží.czData & BI
BigQuery
Data Studio
Power BI
Tableau
Google Cloud
Keboola
SnowflakeAI tools
Claude
Gemini
Google AI Studio
Vertex AIWeb measurement & analytics
Search Console
Google Analytics
Google Tag Manager
Hotjar
ClarityI bring performance marketing and data together.
Two worlds that are closely linked but don't always talk to each other well. I do both, and above all I connect them - and that's exactly where results come from. I love the moment when a clear decision emerges from the chaos of numbers.
More about me →Where you may have heard me
I don't just write about data and campaigns, I talk about them too. On stage just like with clients - clear and without the fluff.
Latest articles
ChatGPT ads: how they work and what they cost
What a ChatGPT ad costs (CPC EUR 0.5 - 4.5, minimum EUR 15 a day), who sees it and how it's targeted. Plus data from my own ChatGPT Ads test.
The Meta Ad Library
What is the Meta Ad Library for? And how do you use this database of social ads? You'll find out in this article.
How to connect Google Analytics 4 to BigQuery
A guide to setting up the data export from GA4 to BigQuery, plus tips for working with GA4 data in BigQuery. Get the most out of your Google Analytics 4 data.
Got a project? Get in touch.
I usually reply within one business day. I like a concrete brief, but feel free to write even “I've no idea where to start”.