I do ads and data. And above all, the bit in between.
I bring together performance marketing and data - two worlds that are closely linked but don't always talk to each other well. And it's from connecting them that I get results.
The reality at most companies
Most companies have separate people or teams for marketing and data. I know it from both sides - I've been through agencies and in-house - and I keep seeing the same thing: the data and marketing teams don't understand each other. Analyses and reports take months, briefs get lost in the limited know-how on each side. The result? Nice charts that don't show what you need, metrics you never asked for, and campaigns run by gut.
Why it pays to have me
- I close the whole loop myself. Data collection → data transformations → analysis → reporting → activating the data in marketing. No handoffs, nothing lost in translation.
- I measure so I can act on it. Not for a report that goes in a drawer - numbers should lead to decisions.
- I speak both languages. Business and tech. You don't have to translate anything for me.
- I'm not dependent on tools. When something's missing, I build it - I've developed my own data platform, extractors and more.
You don't have to tackle both with me
My data core in performance marketing is solid - and you can just as well take on standalone data projects with me: financial reports, warehouse optimization. Simply data across the whole company.
A few numbers
in data and performance marketing, in agencies and in-house teams
projects, from e-commerce through lead gen to local business
of decisions backed by data
How I work
Direct, clear, and no fluff. I'll tell you straight what's worth doing and what's wasted budget.
- Efficiently, no pointless back-and-forth. You talk straight to me.
- I automate - my processes and yours. With AI and technology I save time and boost efficiency.
- Fewer emails, more overview. The work sits in one place and I keep it structured. You always know where the project stands. No digging through endless email threads.
- No campaigns for campaigns' sake, no reports for reports' sake. I want what I do to have real value.
- When something's beyond me, I say so. I've built a strong network of specialists. For things outside my core expertise I'll recommend a specialist matched to what we're solving - someone I know and trust to work the way I do.
When we won't be a fit
- ×When you want ads fast and as cheap as possible, with no goals or evaluation.
- ×When you expect guaranteed results or quick miracles - I promise honest work, not magic.
- ×When you won't share internal information and data with me - without it I can't close the loop.
- ×When there's no one on your side with time and feedback for the project - without a partner on your side, the result won't be as good as I can make it.
- ×When you don't want to hear that something doesn't make sense.
Got a project? Get in touch.
I usually reply within one business day. I like a concrete brief, but feel free to write even “I've no idea where to start”.