Articles
Notes on data and performance marketing, explained clearly.
The Meta Ad Library
What is the Meta Ad Library for? And how do you use this database of social ads? You'll find out in this article.
How to connect Google Analytics 4 to BigQuery
A guide to setting up the data export from GA4 to BigQuery, plus tips for working with GA4 data in BigQuery. Get the most out of your Google Analytics 4 data.
What to do about a blocked Business Manager and ad account
A blocked ad account or an entire Business Manager on Facebook? Where to request a review, how to track the status of your request, and how to prevent a block.